The minisite has three games named Recover, Look up and Delete, in which consumers can get the three main functions of LoJack for laptops. The game is designed as a brain-testing puzzle that can make players’ brainS react faster and more sensitively. If players pass the three games they can get a free one-year subscription to LoJack for laptop products

The poster shows the remote delete function of Lojack. The word sensitive data is pixelated, which creates worries in consumers that their individual laptops might be stolen and they can get help from Lojack to protect their private data

The poster shows the remote lock function of Lojack. The letter I of “accessing” was designed as a key hole, which creates concern in consumers that their individual laptops might be accessed by strangers and they can get help from Lojack to protect their private data

The posters will be stuck on the door of the restaurants or café, where people will usually bring their laptops

The direct mail Mini shows consumers the three functions and prices of LoJack and offers them discount coupons.